The popular East Village spot will open a new outpost among the rising towers on the far West Side.

BY GRACE CONROY ON JANUARY 20, 2015

Residents of the far West Side will soon have a new breakfast option. The owners of the East Village’s B Cup Cafe will be opening a location at 500B W. 42nd St., between 10th and 11th avenues. The tenant has inked a 10-year lease for the 800 square-foot ground-floor space, where the asking rent was $120 a square foot.

The café will open its doors at a time when the neighborhood boasts a number of major construction projects led by the Hudson Yards mega-development. The prospect of a major step up in the number of people living and working in the area has had a big impact on retail rents in the once-quiet neighborhood.

“[Rents] are steadily rising as the area continues to develop,” said Margaret Royer, the Square Foot Realty broker who represented the tenants.

Building on the success of B Cup on East 13th Street, the owners set their sights on channeling the new energy of the West Side.

“We see the far West Side of Manhattan as up-and-coming, backed by innumerable construction projects,” said Jordan Hadani, who co-owns the café with Guy Weizmann. The tenants expect they will serve residents of the new high-rise apartments in the area, as well as the large flow of tourists.

Brokers Howard Aaron and Teodora Koleva, also of Square Foot Realty, represented landlord Clinton Housing Development Co.